DPDP for SaaS Companies: Managing User Consent Across Platforms

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In today’s digital economy, SaaS companies operate across multiple user interfaces web apps, mobile apps, browser extensions, embedded SDKs, and third-party integrations. But with the Digital Personal Data Protection Act (DPDPA), 2023 and the DPDP Rules, 2025 now in effect, these platforms must all comply with one uniform requirement:

Verifiable, auditable, purpose-specific user consent.

If your SaaS platform collects user data from sign-ups, tracking scripts, in-app behaviour, or integrations you need to ensure consistent, cross-platform consent flows that are DPDP-compliant.

Here’s how to do it right in 2026.

Why DPDP Compliance Matters for SaaS

The DPDP Act is technology-agnostic but data-strict. If your business processes personal data email, phone number, IP address, usage patterns you are considered a Data Fiduciary, and you must:

• Obtain clear and informed consent from users

• Ensure users can easily withdraw that consent

• Log every consent event with audit-ready trails

• Provide grievance redressal within 7 days

• Ensure Accept and Reject parity in interfaces

Failure to do so can result in fines up to ₹250 crore per violation under Section 33 of the Act.

Core DPDP Requirements Relevant to SaaS Platforms

Here’s what your product teams, legal teams, and engineers must account for across all platforms:

1. Verifiable Consent Across Web and Mobile

• Consent must be actively given, not assumed.

• Capture consent logs with timestamp, user ID, device, and purpose.

• Ensure the same user doesn’t need to re-consent on every platform but make it accessible to review or withdraw.

2. Equal Prominence to ‘Accept’ and ‘Reject’

• No greyed-out or hidden Reject buttons.

• Must be equally visible and accessible across all device sizes.

3. Purpose-Based Consent Flows

• For each processing purpose (analytics, marketing, third-party APIs), offer granular toggles.

• Avoid bundled consent like “I agree to all terms.”

4. Localized, Clear Privacy Notices

• Provide notice in English and at least one Indian language (Rule 9).

• Make it platform-aware: e.g., a short in-app version + a link to the full policy.

5. Consent Withdrawal UI

• Easy toggle or button in user settings to revoke consent per purpose.

• Apply this change across all platforms in real-time.

6. Cross-Platform Consent Synchronization

• When a user gives consent on web, it should reflect on mobile and vice versa.

• Use shared backend services or APIs to sync consent status across devices.

Consent Management Challenges for SaaS Products

SaaS businesses face unique challenges:

• Multiple user journeys (self-serve, partner onboarded, B2B/B2C)

• Integration via APIs, webhooks, third-party plugins

• Custom onboarding flows depending on customer tier or geography

• Multi-tenant setups where consent data needs to be siloed

These factors make it hard to implement centralized, scalable consent infrastructure but that’s exactly what DPDP expects.

How to Build a Cross-Platform DPDP Consent Stack

To stay compliant and user-friendly, consider these best practices:

Implement a Central Consent Service

Build or adopt a backend microservice that logs and syncs consent actions across all platforms.

Use SDKs for Mobile Consent

Ensure native SDKs in iOS and Android apps match web behavior and UI parity.

Create a Consent Dashboard

Let users view, edit, and withdraw consent in one place—accessible from any platform.

Audit & Log Everything

Track changes to consent, including versioning of privacy notices, timestamps, and device metadata.

Monitor and Alert for Risky Behaviour

Track silent data capture scripts or new third-party integrations that may process data without consent.

Compliance Without Friction

SaaS companies thrive on seamless UX and scalable systems. DPDP compliance doesn’t have to break that flow.

By embedding a cross-platform consent strategy one that’s verifiable, synchronized, and user-first you not only meet the law, you build lasting trust with every user interaction.

Blutic: Built for Multi-Platform SaaS Compliance

If you're looking for a DPDPA compliance tool that handles cookie consent, consent logs, and withdrawal flows across web and mobile, Blutic is purpose-built for the job.

From startups to scaled SaaS platforms, Blutic offers:

• Cross-device consent sync

• DPDP-compliant banners

• Auto-classified cookies

• Grievance management dashboards

• Tamper-proof audit logs

Get started with Blutic to make compliance easy, fast, and scalable across every user journey.

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